Adam Morris
HANDS-ON PRODUCT DESIGN LEADERSHIP
15+ years experience building and scaling high-performing design teams that deliver measurable impact
WORK
ABOUT
I'm Adam, a hands-on product design leader with 15+ years experience building teams and shipping products for organisations including The Economist, BBC, Finnair, Expedia, Skype and Cannes Lions.
Over that time I've grown from craft into leadership. I've scaled globally distributed teams, staying close to the work that ships and generated impact in revenue, retention, and engagement.
At The Economist, I established the product design function growing from 8 to 16 people, redesigned our mobile app delivering increased engagement, launched a new 0-1 premium video proposition, overhauled subscription journeys with material uplift in conversion and customer lifetime value and integrated consumer facing AI features.
A decade at strategic design consultancy Made by Many taught me the discipline of designing through ambiguous, high-stakes problems and leading a team of 7 designers to deliver meaningful outcomes. Clients included ITV, Skype, Carlsberg, Cannes Lions, Gates Foundation, Finnair, Expedia and World Economic Forum.
2020—PRESENT
VP of Product Design
2025–Present
Head of Product Design
2020–2025
2011—2020
Head of Product Design
2019–2020
Director of Product Design
2018–2019
Lead Product Designer
2016–2018
Senior Product Designer
2013–2016
Product Designer
2011–2013
2009—2011
Visual Designer
2009–2011
EVENTS AND INTERVIEWS
WRITING
The five skills product designers need to create more impact
On the surface — strategy, communication, collaboration, facilitation and adaptability don’t sound like the cor…
Riffing on Design
How awesome guitar riffs can inspire great brand experiences for digital products…
Structuring research: improving your designs through customer feedback
We were 6 weeks into a project. We’d got under the skin of our clients business and had ran a bunch of depth interviews…
The portfolio you send is not the one you present
How to make your design portfolio work for you